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How Twitter can be used to monitor our company

  1. Mention map – discover new people and hashtags

You can use the tool to discover new people and hashtags connected to your brand. There’s so much data, it’s easy to fall down a rabbit hole. It also goes through all the tweets related to the hashtag or user you clicked on. This is possibly one of the best ways to find new hashtags and followers that you might have missed otherwise.

  1. TweetDeck – manage multiple streams

Out of all the tools on this list, TweetDeck is the only one owned by Twitter. It might not have advanced features or statistics, but it’s great for managing multiple feeds. If you need something simple, this is it. In terms of monitoring, TweetDeck creates long-term streams that update each time you log in, and filters searches based on criteria like usernames, keywords, lists, and so on. On the engagement side, you can like, reply, retweet, schedule posts, and shorten links.

  1. Warble – receive tweets by topic

Its clean interface lets you easily navigate through the dashboard, allowing you to see all the active alerts. You can adjust settings to filter alerts based on location and language, or exclude retweets from results. If you’re not familiar with search operators, setting up notifications might be confusing at first. But it’s still pretty efficient.

How we can use to twitter to sell merchandise

Twitter can be used to sell merchandise by posting the products one has on twitter page. This allows people to look at your tweet and be in a position to like and retweet the tweet. You can also tag people you have followed. An example is when a phone company comes up with a new make of phone they post details about it to inform people and this creates awareness then

people go to markets to look for the commodity or they get in touch with the person in the contact.

HOW TO PROVIDE LIVE UPDATES ON EVENTS OR CONFRENCES

You need to pick a hashtag for your event and promote it. Without a hashtag, there isn’t much you can do. It is essential that all attendees know the hashtag and use it. During your event, Twitter can be a great back channel conversation about how the event is going.

Once the conversation gets going, Tweet Archivist can help bubble up the gestalt of the conference. Here’s some things you can do:

  • Display the top user visualization as a leaderboard
  • Promote the Top Words visualization The Top Words visualization is a beautiful word cloud of what people are tweeting about
  • Capture pictures with the Top Images visualization

After the event, you can sit down and analyze the data:

  • Scour the tweets for attendee complaints When you find a complaint, tweet the attendee back and/or use the data for improving your conference next time.
  • Find out what you did well Discover trends on what attendees liked about the show.
  • Figure out who your influencers are The Top Users chart and Influencer Index chart are mechanisms to find the most vocal and most influential people tweeting about your conference.

Business Development/marketing/sales in LinkedIn

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A good business development must have a complete profile and must be recommended. This will speak to your experience and add to your credibility in your industry. Network Building is also one of the requirement, it allows connection  with people with whom you have worked or done business, or generally people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and eventually gain access to their network.

LinkedIn groups give you a great opportunity to reach and engage potential customers online. This allows a company to have a ready market and know the customers they are dealing with, this will promote good sales.

 

HOW YOUTUBE CAN BE USED TO BUILD BRAND AND ENGAGE WITH OTHERS

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YouTube is a good network to build a brand because its gives you a great place to showcase and advertise your product for instance it has really helped us in creating a good customer network in a way which our customer could see our new product complaint, testimonials. Also helps to develop your company also brand, It’s a network where you brand can easy be known because when people subscribe the will be able to share your brand, channel. It’s a place to have a good relationship with our customer. Also it has a description box where you can name your product, and where the viewers can get them from. YouTube is a good place to engage with others e.g. you subscribe have subscribers learn more about other people’s product also it’s create a place where you can have direct communication and be able to express yourself with your customer or views.

How Facebook can be used to; offer sales promotions and encourage community interaction.

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 Offer sales promotion

A company can decide to offer a special promotion whereby they offer social subscribers an “exclusive” coupon code to save when they buy from the company.

A company can create a custom landing page on Facebook to customize the page new visitors see when they visit your business page. It features the newest promotion. The page should be updated to reflect sales strategy at the moment.

A company can also hold a contest. Contests are great because when people enter them on Facebook they share them. Then more people see them and they enter too!

Encourage community interaction

Facebook can be used to encourage community interaction by solving problems with photos whereby a company can share posts in with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives. This will promote interaction among  one another.

Community interaction can also be encouraged by Facebook by giving customers a shout out because people love to see their content and their friends’ content shared by brands. Use your fans’ content instead of your own to give your post a viral push. For example : Starbucks showcased a talented customer’s drawing as their cover photo, then provided a shout-out to this dedicated customer by including a link to the artist’s Instagram profile in the image description.

Facebook can be used to encourage community interaction by involving customers with a question. Every customer wants to be heard and questions let them use their voice in the form of comments. Ask your fans to share about consumer preferences, help you name a product or describe memories and moments associated with your brand. For example when Skittles asked fans to describe the moment they opened a pack of the candy, the post received over 5,000 interactions (what do you call that special moment when you open a pack of skittles?).

Community interaction in Facebook can also be encouraged by using hash tags to increase brand, product and campaign awareness to wider audiences. For example Dews French Lingerie uses the hash tag “#trendy” to open up engagement for a campaign beyond the reach of their current fans.